We’ve recently launched a targeted Sky AdSmart campaign for Pride Mobility, using data-led TV advertising to connect their message with the people who matter most.

For Pride Mobility, we ran three tailored creatives across different locations, each one designed to resonate with a specific audience group. We also looked after every stage of the production process – including creative development and Clearcast approval – to keep things simple and stress-free.

AdSmart allows brands to target viewers based on a wide range of characteristics – including location, age, affluence, and household composition. This helps build a detailed picture of your ideal audience, so your ad is only shown to people who closely match your existing customers – or the customers you’re looking to reach. It’s a powerful way to reduce media wastage and make every second on screen count.

It’s a great example of how AdSmart makes TV advertising more accessible, more targeted, and ultimately, more effective.

See one of the adverts we ran below:

We were proud to support Manchester-born rapper Nemzzz mark the release of his new mixtape Rent’s Due through supporting the number of events he held across his hometown in celebration. With Out-of-Home playing a central role in this launch, with a wrapped tram in promotional artwork, building anticipation prior to the launch as well as being the location for a live performance from Nemzzz as part of the release.

The wrapped tram with an interior takeover featuring album artwork and celebrating Nemzzz's partnership with retailer JD Sports helped to create a unique mobile billboard to promote his second release. Standing out in a bustling city like Manchester, can be difficult, but a wrapped tram and surprise live performance ensured that Nemzzz launched his new album in an impactful way. Additionally, Nemzzz-branded Metrolink payment cards were distributed on the day of the release as a collectible for fans.

Supported by strong social content across Instagram and TikTok, the activation merged creative outdoor media with live music and fan engagement, right in the heart of the artist’s hometown. The campaign proved how bold OOH placements can elevate music releases and deliver memorable moments that fans—and cities—won’t forget.