Explore Transport Advertising

Transport advertising should be on your radar if you’re searching for high-impact advertising solutions. After all, large volumes of people will be exposed to transport advertising every day – and not just those using the transport.

Incorporating transport advertising into your marketing plan is a wise move that will get your brand noticed by thousands of people daily.

What is Transport Advertising?

Transport advertising utilises available space on modes of public transport and turns it into a billboard for your business.

While moving targets such as buses and trams are a popular way of using transport advertising, stationary spaces such as bus stops and the interior of buses are just as effective for getting your message out there.

Simply put, transport advertising gets brands’ messages out into the community by using transport systems already in place. It covers everything from airport advertising to bus wraps and everything in between, creating unparalleled reach and engagement.

Why Use Transport Advertising?

There are lots of benefits to using transport advertising in your marketing campaign, including:

• Unified Strategy

Transport advertising allows you to create a unified advertising campaign. This means you can roll out your marketing across many different transport options, including rail, train stations, underground, trams, buses, bus shelters, taxis, and airports. For a more targeted reach, you can reach a more distilled market segment, such as bus users, and advertise on the interior and exterior of buses, on bus shelters, and at bus stations.

• Cost Effective

Because this advertising is large and out in the open, it’s difficult to miss. Unlike digital advertising, where you have the option to cancel an ad or swipe it away, it takes much more effort to avoid transport advertising. This means you get more bang for your buck.

• Trackable Results

Here at The Ark Media, we use a sophisticated analytics system that gives us all the data we need to measure the impact of transport advertising campaigns based on certain key performance indicators. This allows us to facilitate an accurate ROI analysis to check how your advertising performs.

• Diverse Reach

Whether you want to advertise a local event to local people or attract national attention to your brand, the choice is yours. Transport advertising allows you to target a specific audience, shoot for the stars, and aim for the biggest reach possible. This makes it one of the more versatile ways of advertising.

• Regular Exposure

The average person will likely see transport advertising several times a day. With most buses running at regular intervals for up to eighteen hours a day and bus shelters placed all over town, there are plenty of points of contact for your potential customers to see the advertisements.

• Customisable Solutions

We can offer customised advertising solutions based on your marketing goals and demographics. This means if you’re trying to target a specific audience in a certain area, we know the best way to do that and can create a bespoke campaign just for you.

• Impactful Advertising

A lot of effort goes into choosing the way transport advertising will look. It’s designed to pack a punch and make an impression in ten seconds or less. This is because either it will be moving (on the side of a bus or tram), or you will be moving past it (for example, bus shelters or train stations). So, when you use transport advertising, people will see an impactful message several times.

The Ark Media Advantage

At The Ark Media, we have 30 years of experience under our belt. When it comes to transport advertising, we know precisely how to get you the results you want.

For the past 21 years, we’ve made it our business to become experts in transport advertising, and we’re ready to use our expertise to elevate your brand.

Thanks to our strong relationships and ongoing partnerships with transport networks, we can get your advertising exactly where you want it.

Explore Transport Advertising