AdVans 

AdVans are a versatile and effective advertising tool that can offer flexibility, high visibility, and a unique way to engage with potential customers. Whether you're looking for a cost-effective option or want to target a specific event or location, ad vans provide a creative, dynamic solution that traditional advertising methods can't consistently deliver.

What are Digital LED AdVans?

Digital LED AdVans are mobile advertising vehicles equipped with large, high-resolution LED screens that display digital advertisements. These vans are designed to drive around urban areas, events, or high-traffic locations, offering a dynamic, eye-catching way for brands to promote their products or services. The LED screens can show video, animations, static images, and other multimedia content, and the content can often be updated remotely in real time.

Key Features of Digital LED Ad Vans:

1. Mobile Advertising: Since they are vehicles, these vans can reach a wide audience by moving across different locations, targeting specific demographics or high-traffic areas, such as busy streets, festivals, or public events.
2. High-Resolution Screens: The LED displays on these vans are typically high-quality, capable of showcasing bright and vibrant ads even in daylight, making them stand out in crowded environments.
3. Real-Time Content Update: Many digital ad vans allow advertisers to change the displayed content remotely, either in real-time or on a set schedule, giving brands the flexibility to adapt their message or promotions quickly.
4. Interactive Potential: Some digital ad vans may include interactive features, such as QR codes that passersby can scan, enabling them to engage with the brand online, enter contests, or receive special offers.
5. Targeted Advertising: The mobility of the vans allows advertisers to strategically choose locations that are most likely to reach their target audience, whether it's a specific neighbourhood, event, or time of day
6. Eco-Friendly Options: Some digital ad vans are designed with eco-friendly features, using electric vehicles (EVs) as their base and minimizing their carbon footprint compared to traditional billboard advertising.

Uses:

• Brand Awareness: Promoting new products, services, or brands in a visually engaging and memorable way.
• Event Promotion: Advertising for concerts, festivals, sports events, and other large gatherings.
• Local Business Advertising: Helping local businesses increase visibility by driving through areas where their target customers live or work.
• Political Campaigns: Digital LED vans are often used for political campaigning, displaying candidate messages and updates.

These vehicles offer a modern twist on traditional billboard advertising by combining the flexibility of digital media with the ability to reach diverse and changing audiences.

What are Billboard AdVans?

Billboard ad vans are vehicles outfitted with static or digital billboards that are used to display advertisements while on the move. These vehicles are similar in function to traditional billboards, but they offer the added benefit of mobility, enabling the ads to reach a wide variety of locations and audiences. The main purpose of billboard ad vans is to deliver high-visibility advertising in urban or high-traffic areas, often targeting specific demographics or events.

Key Characteristics of Billboard Ad Vans:

1. Fixed Billboards: Unlike digital LED ad vans, which feature screens capable of changing content, billboard ad vans may have either fixed posters or digital billboards that display static ads. The fixed type involves vinyl or printed ads mounted on the side of the van, while digital billboards can show rotating images or simple animations.
2. Non-Electric Setup: Unlike some digital LED ad vans, many billboard ad vans do not rely on advanced technology for content display. They are typically powered by traditional vehicle engines or external power sources to keep the ad in place.
3. High Mobility: Billboard ad vans can travel throughout cities, neighbourhoods, or even across regions, providing an opportunity to promote messages across different zones. The van’s route and location can be strategically planned for maximum exposure.
4. Cost-Effective for Short-Term Campaigns: Since they require less technology than digital LED ad vans, billboard ad vans can sometimes be a more budget-friendly option for short-term, local advertising campaigns. They are especially useful for promotions, limited-time offers, or brand visibility in specific locations.
5. Physical and Eye-Catching: The physical size of the billboard ad van itself, along with the large-format visuals on the side of the vehicle, often makes it more noticeable compared to stationary billboards. The movement of the vehicle adds an element of dynamism and allows advertisers to grab attention in locations where traditional billboards might be out of sight.
6. Localized and Customizable Advertising: Like other mobile forms of advertising, billboard ad vans allow brands to customize their campaigns based on local or regional factors. This makes them ideal for businesses looking to target specific neighbourhoods or specific groups of people.
7. Advertising on the Move: While stationary billboards are fixed in one place, billboard ad vans offer the flexibility to continuously change locations, maximizing exposure and engaging audiences in areas that experience frequent foot traffic or car commutes.

Common Uses:

• Local Promotions: Small businesses, pop-up shops, or local events can leverage these mobile billboards to reach consumers in specific areas.
• Event Sponsorship: Billboard vans often travel to festivals, parades, sports events, and concerts, providing advertisers with high visibility during these large gatherings.
• Political Campaigns: Much like digital LED ad vans, these vehicles are used for political candidates who want to take their message directly to voters in targeted areas.
• Branding on-the-Go: Companies that need to maintain high visibility across multiple locations within a short timeframe often use billboard ad vans to ensure their message is consistently in front of potential customers.

In summary, billboard ad vans provide a unique opportunity for advertisers to extend the reach of their campaigns through a mobile format that offers flexibility and increased visibility compared to traditional, stationary billboards.4

How much do Ad Vans cost?

The cost of ad van advertising in the UK can vary widely based on factors such as the type of van, location, campaign duration, and targeting requirements. A basic static ad van for a local campaign might cost around £600 to £1,500 per day, while a more sophisticated digital ad van could cost between £800 and £2,500 per day. For longer-term campaigns, weekly rates can range from £2,500 to £15,000, with premium costs for national coverage or high-demand events.

Ad van advertising offers a flexible and impactful way to reach a targeted audience, but costs can vary significantly based on your campaign’s scope and goals. Working with an advertising provider to customise your campaign based on your budget and specific needs is essential.

Data and stats

Advans:

The Outdoor Advertising Association of America (OSA) found that mobile billboards (including ad vans) provide high levels of exposure. On average, mobile billboards reach 30% more people per mile than stationary billboards.

A Nielsen study showed that 80% of people recalled seeing a mobile ad vehicle compared to just 50% for static billboards. This suggests that the dynamic, moving nature of ad vans makes them more memorable to passers-by.

According to a Survey by Adomni, 56% of people reported taking an action after seeing a mobile billboard, which includes visiting a website, following media product.

Watch our quick video on digital ad van advertising:

Digital Advertisement Vans

Ad Bikes

Ad bikes, also known as advertising bicycles or bike billboards, are bicycles fitted with advertising displays to promote products, services, or brands. These bikes are typically used for mobile advertising in urban environments, offering an eco-friendlier and more localised alternative to traditional advertising methods. Ad bikes combine the visibility of an advertisement with the mobility of a bike, making them an excellent tool for reaching specific target audiences in areas with high foot traffic, such as city centres, festivals, or events.

Key Features of Ad Bikes:

Types of Displays:

• Static Displays: Most ad bikes feature a large frame or banner where posters or signs can be attached. These ads are usually static and display fixed messages.
• Digital Displays: Some ad bikes are equipped with small digital screens that can display rotating ads or videos, offering more dynamic and engaging content.

1. Mobile and Flexible: Ad bikes allow advertisers to move through different locations, target specific neighbourhoods, and even enter places where larger vehicles or billboards may not be allowed, such as pedestrian-only zones or narrow streets. This mobility offers great flexibility for reaching diverse audiences.
2. Eco-Friendly Advertising: Ad bikes are a sustainable form of advertising because they are human-powered. They don't rely on fossil fuels or create emissions, making them an eco-friendly option for brands looking to promote sustainability.
3. Personalized and Targeted: Ad bikes can be ridden through specific areas to target demographics or events. For example, a bike might be used to advertise a new cafe in a busy downtown area or promote a local event at a park. This targeted mobility allows advertisers to reach their audience where they are most likely to engage.
4. Human Interaction: Some ad bikes incorporate a human element, as the cyclist can engage directly with passersby, distribute flyers, or encourage people to take action, such as scanning a QR code or visiting a website. This adds a personal touch to the advertising.
5. Visibility and Impact: Due to their mobility and presence in high-traffic areas, ad bikes can generate a lot of attention. The fact that they move through different parts of a city allows them to be seen by a diverse group of people. The novelty of a moving advertisement can also catch people's interest more than static billboards.
6. Cost-Effective for Local Campaigns: Compared to larger vehicles like digital ad vans or traditional billboards, ad bikes are generally more affordable, making them ideal for small businesses, local events, or specific short-term promotions.

Common Uses of Ad Bikes:

• Event Promotion: Ad bikes are frequently used to promote festivals, concerts, and community events by cycling through event areas or surrounding neighbourhoods.
• Local Business Advertising: Small businesses or startups can use ad bikes to create awareness in specific areas, offering a cost-effective way to reach their local customer base.
• Product Launches: Companies launching new products can use ad bikes to create buzz in specific areas or target high-traffic zones with samples, flyers, or demos.
• Public Awareness Campaigns: Nonprofits or government agencies may use ad bikes to spread messages about health, safety, environmental issues, or social causes, often in urban areas or near schools, parks, and busy streets.
• Political Campaigns: Politicians or advocacy groups might use ad bikes during election seasons to get their messages to voters, especially in neighbourhoods where traditional campaign vehicles can't quickly go.

In essence, ad bikes are a versatile and cost-effective mobile advertising tool that brings a personal, local touch to marketing campaigns while also offering eco-friendly and dynamic advertising opportunities.

What Are iWalkers ? 

An iWalker is a relatively new form of mobile advertising that combines a walking platform with digital signage to promote products, services, or brands. It is essentially a human-powered, wearable advertising device that allows a person to walk around while displaying advertisements on a screen or billboard attached to the walker's body. Think of it as a "billboard on the go" that is carried by an individual, rather than a vehicle or bike.

Key Features of an iWalker:

1. Mobile Digital Advertising: An iWalker usually features a digital screen or large banner attached to a harness or frame worn by the individual. These digital screens can display static images, videos, animations, or scrolling text, offering a flexible and dynamic advertising format.
2. Eco-Friendly: Since it is human-powered (the person walks while carrying the ad), it is a sustainable and environmentally friendly form of advertising. It has a minimal carbon footprint compared to vehicles like ad vans or trucks, making it an attractive choice for brands promoting sustainability.
3. Flexibility in Targeting: Because the iWalker is mobile and operated by a person, it can target specific, high-foot-traffic areas that are often hard to reach with larger mobile ads or stationary billboards. This makes it ideal for urban settings, events, shopping districts, festivals, and even concerts.
4. Interactive Engagement: Some iWalkers may include interactive features, such as QR codes, which passersby can scan to receive more information, access promotions, or engage with the brand online. This creates opportunities for direct engagement and conversion.
5. Human Element: The person walking around with the advertisement can interact with the audience directly, providing a more personal, human touch to the marketing campaign. This can also add an element of surprise or novelty, catching people's attention more effectively than traditional advertising methods.
6. Compact and Portable: Unlike larger mobile ads, which require vehicles or bikes, an iWalker is lightweight and portable. It is easy to deploy and move from location to location. It can be set up quickly and requires minimal infrastructure.
7. Customizable Content: Depending on the type of screen used, content can be updated in real-time or rotated throughout the day. Brands can change their messaging, adapting to different times, locations, or events.

Common Uses of iWalkers:

• Event Promotion: iWalkers can be used to promote events, concerts, or festivals in specific areas. They can walk through crowds, making capturing attention in busy environments easy.
• Brand Activations: They are ideal for experiential marketing campaigns that want to create a buzz or spark curiosity. For example, launching a new product or service through live, on-the-ground promotions.
• Public Awareness Campaigns: Nonprofits or governmental organizations can use iWalkers to distribute key messages to the public, raise awareness for causes, or promote health and safety initiatives.
• Local Business Advertising: Small businesses or local events can use iWalkers to increase visibility in specific neighbourhoods or at street-level locations, creating brand recognition in targeted communities.
• Political Campaigns: Similar to billboard vans or bikes, political candidates may use iWalkers to get their messages across in specific areas, particularly where foot traffic is high.

Advantages of iWalkers:

• Highly Personalized and Engaging: The human aspect of the iWalker makes the ad more relatable and approachable compared to traditional static advertising methods.
• Access to Crowded Spaces: iWalkers can access places where larger forms of advertising might be restricted, such as narrow streets, crowded pedestrian zones, or specific events.
• Cost-Effective for Small Campaigns: Compared to larger vehicles or ad vans, an iWalker is usually much more affordable to implement, making it ideal for smaller businesses or short-term promotions.

Differences from Other Mobile Ads:

• Size and Mobility: iWalkers are much smaller and more mobile compared to larger mobile advertising formats like ad vans or billboard bikes. The compact, wearable nature of the iWalker allows it to fit into crowded spaces and move with ease.
• Human Interaction: Unlike digital billboards or vehicle-based ads, the iWalker often comes with the possibility for direct human engagement, which can make it feel more personal and approachable.

In essence, the iWalker provides an innovative, eco-friendly, and flexible alternative for mobile advertising. It offers a unique blend of mobility, interactivity, and direct human engagement, making it an attractive option for brands looking to make a lasting impact in high-traffic areas or events.