Unlock the Power of Advertising in Bars & Venues!
Want to make a splash with your brand? Advertising in bars, pubs, and venues is your ticket! From sports fans cheering on their teams to families enjoying a weekend meal, you can reach a vibrant mix of consumers where they gather to unwind.
Bars and pubs are more than just places to relax and socialize—they are vibrant hubs where diverse audiences come together. With the use of digital poster screens, these establishments have transformed into effective platforms for communication, engagement, and targeted advertising.
The Power of Digital Screens in Bars and Pubs
Digital screens in bars and pubs open unique opportunities for reaching varied audiences. They provide a dynamic way to display messages, promotions, and campaigns, offering a fresh alternative to static posters or flyers. By leveraging the national digital screen network, businesses can strategically target specific demographics and tailor their messaging to suit different audiences.
Creating Immersive Experiences
Digital signage is all about interaction! From trivia games to interactive displays, keep your audience engaged longer and ensure they don’t miss your call to action.
By advertising in bars and venues, you’re not just promoting a product but enhancing the overall customer experience.
Why Choose Digital Signage?
Grab Attention Fast: Dynamic visuals and vibrant colours make it impossible to ignore. Get noticed in seconds!
- Engage Effectively: The brain processes visuals faster than text, making your message more memorable and impactful.
- Consistent Quality: Keep your content fresh and exciting. No more stale signage—digital displays captivate with every update!
- Cost-Efficient: Digital signage saves time and money. Unlike traditional signs, which require constant redesign, it can be updated instantly.
- Flexibility at Your Fingertips: Schedule content for peak times, create engaging playlists, and keep your messaging relevant!
Targeting Audiences with Precision
The diverse range of pubs and bars means that advertisers can choose the perfect venue to connect with their desired audience. Here's how the targeting works across some of the different types of establishments available:
Student Pubs and Bars
Student-friendly bars and pubs are lively, dynamic spaces where young, energetic audiences come to relax, socialize, and create unforgettable memories. Venues become not just entertainment hubs but also effective communication platforms for brands and businesses looking to connect with the student demographic.
Bars and clubs play a vital role in student culture, offering vibrant spaces for socializing, celebrating, and unwinding. From mid-week happy hours to weekend dancefloors, these venues are buzzing with activity and energy, attracting a diverse crowd of students eager to create unforgettable experiences.
What Brings Students to Bars and Clubs?
For bar and club owners, appealing to students is a great way to ensure a lively atmosphere and consistent footfall into there venues
- Affordable Fun: Drink deals, student discounts, and budget-friendly events.
- Community Connection: Meeting new friends and strengthening existing bonds.
- Exclusive Events: Themed nights, live DJs, and unique celebrations designed for students.
Sports Bars:
Sports bars attract diverse groups, from die-hard fans to casual viewers, all united by a love of sport. With entertainment from football to rugby, boxing and motorsports all on offer, they attract a wide range of sports fans across the year. Operating in a particularly in the world of hospitality and entertainment by combining the thrill of live sports with the comfort of a social setting, they provide something for everyone irrespective of whether you’re a dedicated sports fan or just looking for a lively atmosphere.
The Ultimate Game-Watching Experience
Sports bars ensure that all visitors have the best viewing experience possible. Large HD and 4K screens, paired with surround sound are placed throughout venues ensuring all customers get a great view of the action wherever they’re sitting. Sports bars have premium subscription packages with major providers such as Sky Sports and TNT Sports to ensure any game, race or fight can be aired within their venue, with many choosing to screen multiple sporting events simultaneously to cater to all sporting tastes.
Cocktail Bars
When it comes to cocktail bars that combine style, flavour, and fun, Be at One and Slug & Lettuce are two names that stand out. Known for their expertly crafted drinks, vibrant atmospheres, and welcoming vibes, these chains have become go-to spots across the country for cocktail enthusiasts, groups of friends, and anyone looking for a memorable day or night out.
Both Be at One and Slug and Lettuce have cultivated a strong social atmosphere where people can enjoy great drinks and lively conversation. Digital screens amplify this environment by creating an immersive experience that enhances the bar’s ambiance.
Engage people with trivia, live polls, or fun challenges projected on the screens, turning each visit into a more interactive event. Screens then become fixtures of the cocktail bar environment, allowing advertising on the screens to be less intrusive, and in spaces customers are already looking towards.
Be at One
The original party starting cocktail bar.
Be At One – home to the magic-making experts in mixology with a taste for wild nights out and sensational cocktails. With a primary audience of 18-34 year olds, capture wide demographics including students, graduates and young professionals in a fun social environment.
With Over 100 cocktails, non-stop music and happy hours seven days a week, Be at One has a reputation for a great location for any occasion.
Slug and Lettuce
Good times & fabulous vibes
With a blend of comfort, creativity, and a buzzing atmosphere, Slug and Lettuce cocktail bars have become one of the UK's favourite go-to spots for cocktails, food, and good times. Known for its welcoming vibe and contemporary interiors, Slug and Lettuce offer a versatile and relaxed environment where everyone can have a wonderful time.
Offering a relaxed atmosphere, Slug & Lettuce provides unique cocktails and a great variety of dishes to a professional and ambitious audience interacting in social situations.
Local Pubs
Local pubs are more than just places to drink—they’re community hubs, social hotspots, and event venues. Traditional pubs operate in their heart of their community, with screens in them able to communicate messages to local populations to a loyal audience. Many pubs are go-to destinations for gourmet meals, craft beers and community events such as quizzes, local band and comedy nights, and charity fundraisers.
Screens in bars and pubs open unique opportunities for reaching varied audiences. They provide a dynamic way to display messages, promotions, and campaigns, offering a fresh alternative to static posters or flyers. Businesses can strategically target specific demographics and tailor their messaging to suit different audiences at different times, with the flexibility of digital messaging.
Clubbing
Clubs are vibrant social spaces that attract a diverse range of people, each seeking entertainment, connection, and an escape from the routine. Clubs attract a varied audiences, with a range of factors including music genres and location influencing their customer base. Students, young professionals, tourists and celebration groups, such as birthdays and stag and hen dos, often frequenting nightclubs.
Marketing in the clubbing scene is about more than just advertising; it’s about creating memorable experiences, engaging with consumers on a personal level, and becoming a part of the nightlife culture. By tapping into this dynamic, energetic environment, brands can build deeper connections with their audience, boost visibility, and foster long-term loyalty.
Real world social media
- Spend quality time with friends and family
- Relaxed average dwell time of 72 minutes
- Space & Time to engage, digest and recall messages
Digital poster screens in pubs and bars offer advertisers unparalleled reach through the UK’s largest motion screen network, featuring 4,500 4K screens in 800 venues across 275 towns, delivering 360 million monthly impressions and reaching 100 million annual visitors. With cutting-edge eye-tracking technology and real EPOS sales data, these screens ensure accurate measurement of engagement, providing specific details on how impactful a campaign is, and demographic reporting enables insight into the reached audience. Promotional campaigns utilising pub and bars screens have seen a 45% sales uplift.
Beer Mats
Beer mat advertising has stood the test of time and remains an impactful and cost-effective way to reach a targeted audience. Being right under customers’ drinks means guaranteed repeated exposure to your message during a visit. In the world of marketing, where competition for consumer attention is fierce, sometimes the simplest approaches are the most effective. Not only do beer mats allow brands to target all types of people from all ages they are cheap to make, and they are ecofriendly.
Engage Directly with a Captive Audience using Beer Mats
Beer mat advertising might be old-school, but it is far from outdated as pubs remain a staple of British social life. Its blend of affordability, high visibility, and the ability to target specific audiences in a relaxed setting makes it a powerful tool in a campaign. Whether you are a local business, a global brand, or anything in between, beer mat advertising offers a unique and effective way to connect with customers, one drink at a time. Providing a tactile and visually engaging way to communicate with patrons in a relaxed and receptive setting.
Why Choose Beer Mat Advertising?
- Maximum Exposure: Make the most of the prolonged time spent in pubs and bars, along with the convivial atmosphere gives patrons time to absorb your message. By using beer mats as a promotional tool, your brand will be part of the conversation and enjoy visibility throughout the customer's stay.
- Creatively Versatile: Beer mats are an excellent way to showcase your brand and engage customers with a variety of creative possibilities. You can use eye-catching designs, interactive QR codes, and more to drive engagement. With beer mats, the possibilities are endless.
- Eco-Conscious Branding: Consider using eco-friendly beer mats to align your brand with sustainability and showcase your environmental commitment while promoting your message. It's a great way to demonstrate your company's values and dedication to sustainability.
- Cost-Effective: Advertising with beer mats is a highly effective and affordable method of reaching a diverse audience throughout the United Kingdom.
- Versatility: Beer mats can be customised in a number of ways, whether its material, shape or size, which can reflect your brand identity and align with campaign goals. They can be used to fulfil a number of objectives, whether its introducing a new product or range, building brand visibility or for promoting special offers.
Targeted Advertising Using Beer Mats
Beer mat advertising allows brands to target specific demographics based on venue type and location:
- Young adults: Popular bars attract a younger, trend-focused crowd.
- Sports fans: Pubs broadcasting sports events draw in a specific audience.
- Local communities: Regional businesses can use beer mats to connect with local patrons effectively.
Elevate Your Brand Today with Beer Mat Advertising
Take advantage of the opportunity to place your brand at the centre of the UK's vibrant pub and bar scene. With beer mat advertising, create lasting impressions that encourage social sharing, drive engagement, and enhance brand recall. For more information, please leave your details on this link we would love to help you more https://www.thearkmedia.co.uk/contact-us/
Washrooms
With a captive audience - predominantly targeted by gender – and longer dwell times, washroom advertising in pubs and venues is a great way to reach an audience. Whether you want to get the message out about a new product, offer or event, it’s a cost-driven and effective solution that includes posters on the back of doors and mirror clings.
Frequently Asked Questions
What are the benefits of bar and venue advertising?
With bars, pubs, clubs and venues right across the UK, there are so many opportunities to spread the word about your brand to a whole range of customer types when you use this form of advertising. It’s also simple to tailor your message by demographic, with a specific audience in situ at any one time. This can be family groups, young people, sports fans and more.
How much does bar and venue advertising cost?
Advertising in bars and venues is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I use bar and venue advertising near me?
With extensive digital screens and poster sites in a selection of the UK’s top venues, let us know who you’d like to advertise to, and we’ll find you the right solution. So if you want to target your city’s student population, fans of a specific sport or followers of the latest music star, we can help you get the message out to them.
Who sees bar and venue advertising?
Bar and venue advertising is visible to a wide range of the population and a cross-section of demographics. From student union common rooms to washrooms in pubs with play areas; from music venue foyers to sports bars, advertising your brand, product, event or promotion in these locations can engage directly with an audience who are ready to purchase their next drink, order their next product online via their mobile or book tickets for their next gig.
Our Bar & Venue Advertising Work Showcase
Explore Location Advertising
Get in touch
