Drive traffic with Motorway Advertising
Your brand can achieve immense exposure with an average of 130,000 vehicles passing any given point daily and a 10.9% increase over ten years to 69 billion vehicle miles.
In today’s fast-paced world, capturing the attention of a moving audience has never been more important—or more achievable. Our motorway advertising solutions offer an unparalleled opportunity to reach millions on the UK's vibrant motorway network.
Strategically Located
Our advertising sites are not just visible; they are strategically placed for maximum engagement. Found at prime Moto Services across the UK, these sites ensure your message reaches a captive audience, whether they're on a routine commute or a family holiday. The introduction of 123 state-of-the-art D4 Digital Screens, positioned nationally in portrait orientation (1080 width x 1920 length), enhances this impact. With static or full-motion ads options, your brand can command attention in 1 in 6 rotations, offering flexibility and dynamism to match any marketing strategy.
Real-Time Flexibility
Innovatively designed to meet the modern advertiser's needs, our D4 Digital Screens are dynamic/live fed, allowing ad copy to be updated in real-time to suit the weather, day of the week, or time of day. This level of customisation ensures your message is always relevant and engaging, maximising recall and impact.
Targeted Advertising
Our extensive network spans most major arterial routes and motorways in the United Kingdom, ensuring high visibility and reach. With the ability to purchase sites locally, regionally, or nationally, our platforms are ideal for creating significant brand awareness or launching new products. The precise location selection enables advertisers to target the right audience effectively.
Empower Your Campaign with Insights
Leverage the latest advertising technology and insights to enhance your campaign's effectiveness. Our D4 Digital Screens come equipped with audience monitoring technology, providing accurate impression tracking and enabling a comprehensive understanding of your campaign's reach and impact. Coupled with the potential to implement interactive elements like QR codes or discount codes, we offer a dynamic platform for engagement and conversion.
Conclusion
With motorway advertising, your brand is not just seen—it's remembered. By integrating cutting-edge technology with strategic site placement, we offer a compelling platform for brands to connect with millions of potential customers daily. As the advertising landscape evolves, so do our solutions, ensuring your message reaches and resonates with your target audience. Explore the dynamic possibilities of motorway station advertising with us and drive your brand forward on the journey to success.
Frequently Asked Questions
Why choose motorway billboard advertising?
Strategic Visibility: Positioned at high-traffic Moto Services and along major motorways.
Dynamic Content: Real-time ad adjustments for weather, time, and day specificity.
Engaged Audiences: Target the £1.6 billion annual spenders at motorway services with tailored messages.
Advanced Technology: Benefit from audience monitoring and interactive digital loops for direct consumer engagement.
Flexibility and Reach: Options for local, regional, and national campaigns to meet diverse marketing objectives.
How much do motorway billboards cost?
Motorway billboard costs vary depending on a number of factors, including:
- The location of the site
- The size of the site
- The predicted audience delivery figures
- The number of sites being booked
- The duration of the advertising campaign
Motorway billboards are a very cost-effective way of advertising your brand as they have such high audience figures.
Where are motorway billboard sites near me?
Motorway billboard sites are located on all the major motorways throughout the UK, and are located on both sides of most motorways. We can plot a map of specific sites for you within your catchment/target areas, that will reach the people that you want to see your brand/product.
Why are motorway billboards effective?
Motorway billboard advertising sites literally have billions of eyes on them – making them a great option for many advertisers. These sites all have high visibility and will reach tens or even hundreds of thousands of potential customers every day, giving maximum brand exposure. Ideal for brand awareness or a product launch, these sites create a huge impact and deliver outstanding recall.
Who will see motorway billboard advertising?
Motorway billboard advertising sites literally have billions of eyes on them – making them a great option for many advertisers. On average, 130,000 vehicles a day pass any given point on the UK's motorway network. The Department for Transport’s 2019 traffic study showed that the UK’s motorways carried 69 billion vehicle miles of traffic – a 10.9% increase in 10 years. And many vehicles will carry multiple passengers – meaning that motorway billboard advertising sites are not just seen by drivers, but also by passengers, who are then highly likely to visit the advertiser’s website whilst they are sat in the car with time on their hands. These sites all have high visibility and will reach tens or even hundreds of thousands of potential customers every day, giving maximum brand exposure. Ideal for brand awareness or a product launch, these sites create a huge impact and deliver outstanding recall.
Have you considered Forecourt Advertising?
With an average dwell time of 52 seconds at the pump, every fuel purchaser becomes a potential customer, deeply engaged with your advertisement. Our targeted advertising opportunities allow you to tailor your campaign to specific areas, ensuring maximum relevance and resonance with your audience.
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