Billboard Advertising 

Advertising on a billboard isn’t as expensive as you think, meaning that billboard advertising is affordable on most budgets.

The cost of billboard advertising varies depending on a number of factors, including:

• The format of the site (size and digital/paper)
• The location of sites
• How many people will see them (e.g. motorway v arterial road)
• The number of sites being booked
• The duration of the advertising campaign

Our outdoor media specialists know how to create strategic billboard advertising campaigns that will deliver your brand and message to a targeted audience, quickly, effectively and within your budget.

Production and posting costs vary depending on the size of the billboard and the materials used. Generally, the more posters you have the bigger the production cost, but don’t worry, if you’re doing a big campaign with us we’ll always make sure you’ve got the best possible deal, using our buying power with the best outdoor print and production companies in the UK.

There are a large number of national and independent media owners (at the last count over 150) who sell different billboards across the country. This can make the planning and buying process complex and difficult to navigate. Our specialist team can make your life easy and also save you money – our extensive knowledge of the market and long-standing relationships mean that we can efficiently and effectively manage your campaign from end-to-end, starting with your brief, moving on to campaign planning, scheduling and costs through to booking, design and print/production.

Billboard advertising is a key driver to increasing your web enquiries as it delivers sales activation as well as brand awareness. New data from Route (the outdoor industry research and audience measurement body) shows that 98% of people see out-of-home advertising each week in Great Britain (source Route 2020 research).

Yes, you can. Simply tell us the town, city or street and we can check the availability of the site.

There are numerous ways you can measure ROI. For example, you could include a specific phone number, unique website landing page or promotional code on your advert to allow you to track your ROI. Our expert team can advise you on the best possible way to track your ROI.

With our experience in designing billboards, we can help you stand out from the crowd. Limited dwell time means that your message needs to stand out and be punchy, with a clear call to action (CTA). Our specially trained outdoor design team have homed this art into a science. We know exactly how many words, images and CTAs are needed to deliver you a response. Anybody can say they can design an advert but when investing this amount of money you need to feel assured your message will work. Talk to our design team about how best to utilise the various formats and ensure that your billboard ad engages with your target audience.

You can advertise on a billboard for as long as you want. However, the average length of a campaign is 4-8 weeks. After this time, the posters may deteriorate due to being open to the elements. We recommend that you factor in a few poster changes for longer campaigns. This will not only keep the posters looking good but will also allow you to change your message.

Buying space on digital boards is an extremely flexible solution – you can choose to advertise at the times and days which work best in reaching your target audience (for example morning commuters, or evening/weekend shoppers).

Digital boards are very eye-catching and by their nature will capture people’s attention more than a static site, delivering pin-sharp creative images. They have dynamic capabilities, such as changing artwork in real-time dependent on factors such as weather, time of day etc which increases audience engagement.

Digital billboards tend to be located in and around cities and major towns. They tend to be strategically placed in the highest traffic locations into/out of/within the city for maximum audience exposure.

The best large format site for you to use will depend on your advertising campaign objectives. Once we understand your target audience in terms of profile and location we will be able to advise you on the best sites to use in order to reach the right people, in the right place, at the right time.

Large format sites are traditionally situated in and around major cities in the UK – we have access to sites in multiple locations including Leeds, Manchester, Liverpool, London, Glasgow, Edinburgh, Aberdeen, Bristol, Newcastle, Norwich, Nottingham, Cardiff, Southampton and Birmingham.

We are able to book campaigns for any length of time to suit your objectives and budget. Static outdoor is sold in two-week blocks, working to set fortnightly posting cycle dates. So the minimum campaign length available is 2 weeks. The flexibility of digital large format sites means that campaigns can be sold flexibly by the day/hour/minute! You can advertise on a digital large format site for as short or long a time period as you want to, dependent on the campaign message, target audience and budget.

Street Hubs, previously known as Inlinks, are 3m tall digital screens, situated in the heart of major cities in high footfall areas, which allow dynamic advertising campaigns with changing displays based on data triggers such as weather, travel updates, sporting events, times of day or days of the week. With 1Gb of free, ultrafast wi-fi connection at each unit, along with fast device charging, built-in tablets and free phone calls, consumers are equipped to react straight away to the messages they see.

Street Hubs are usually situated in the heart of major cities in high footfall pedestrianised areas, such as near shops/retail outlets, leisure and entertainment venues. They are in 23 major cities across the UK including London, Leeds, Birmingham, Bristol, Manchester, Newcastle, Glasgow, Cardiff, Aberdeen and Belfast.