Petrol Pump Advertising,
also known as Forecourt Advertisement,
are highly visible to every fuel purchaser, with a captive audience and extended dwell time (average 52 seconds), which means that petrol pump marketing creates direct action and longer-term branding. Petrol pump advertisements can be bought in specific areas to keep them relevant to your audience and brand.
In addition, each advertising petrol pump and screen records the number of people who view an advert, identifying the gender and approximate age of each person. This means you can be more specific with your target market as an advertiser. Giving advertisers a 1-2-1 interaction with fuel buyers, petrol pump marketing targets decision-makers and offers high levels of recall.
Our petrol pump advert advice
The amount of copy used when advertising fuel pumps is crucial. Considering the size of the advert, the most effective advertising has a maximum of 9 words. The best messages on adnozzles have as few words as possible while still delivering a clear call to action.
Another key aspect of effective creatives is a clearly recognisable brand from the advert. This can be achieved by using existing brand assets or prominently placing the logo.
You can use attention-grabbing creative with standout colours to drive engagement with your advert. This will get people to focus on the advert in their hands.
Things that could be better...
The content is bold and creative, which is positive, but it raises too many questions about the company's intentions and what it wants customers to do. This lack of clarity could lead to confusion and disengagement among the target audience.
Additionally, it's not skimmable, making it difficult for potential customers to grasp the key message quickly. A clear call to action is crucial for reaching the right customers and driving conversions. There's also an issue with the amount of text used for the call to action, which should be concise and to the point.
It's important for the call to action to be consistent across various advertising channels to reinforce brand messaging and drive brand recognition. Furthermore, the utilisation of brand assets in the advertising materials should be clear and effective to enhance brand visibility and recall among the audience.
Frequently Asked Questions
How much does petrol pump advertising cost?
Petrol pump advertising costs vary depending on a number of factors, including:
- The number of pumps being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed campaign proposal to meet your advertising objectives and fit with your budget.
Where can I advertise on petrol pumps near me?
There are around 4500 petrol stations in the UK which offer petrol pump advertising, giving a wide choice of locations to choose from.
What are the benefits of petrol pump advertising?
Highly visible by every fuel purchaser, with a captive audience and extended dwell time (average 52 seconds) means that petrol pump advertising creates direct action as well as longer-term branding. Petrol pump advertisements can be bought in specific areas to keep it relevant to your audience and brand. Giving advertisers a 1-2-1 interaction with fuel buyers, petrol pump advertising targets decision-makers and offers high levels of recall.
Have you considered motorway advertising?
Some clients find the limited advertising space of petrol pumps challenging. Motorway advertising offers a unique opportunity to propel your brand into the fast lane, where an average of 130,000 vehicles pass any given point daily. Seamlessly connect with millions on the UK's vibrant motorway network, complementing your forecourt presence with the broad reach and dynamic engagement of motorway billboard advertising.
»View more on Motorway Billboards.
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