Effective Location-Based Advertising Campaigns 
for Maximum Brand Impact

You may not always be conscious of it, but marketing messages are delivered to us much more than we think. Many are quite obvious – billboards by the side of the road, for instance – but others are far more subtle, carefully and artfully enhancing a brand: location-based adverts. Let’s delve a little further into this clever form of advertising...

Introduction to Location-Based Advertising 

Location-based advertising works by a brand strategically placing its products in places its target audience is visiting. Whether they’re kicking back at a bar, catching a movie, doing the food shop, hitting the campus or even taking a toilet break, there’s an ad there somewhere waiting to entice them.

The Advantages of Location-Based Advertising

There are many advantages to choosing location-based advertising for your brand, including:

• Wide Reach

When you choose high-footfall advertising areas such as shopping centres, bars and washrooms, your brand will be seen by a far wider audience as well as a more diverse one. You can reach those who may have never stumbled across your product before and those who wouldn’t have considered it previously, bringing you a good return on your investment.

• Right People, Right Time

The joy of choosing location-based advertising is that you can get your brand in front of the right people at the right time. For example, if your product is targeted at a child you could well benefit from choosing cinema-based ads. By selecting when there is a release of a newly popular kid’s film you could pay for advertising slots in the foyer during prime times and get your brand in front of thousands of pairs of eyes per day. Direct, fun and very rewarding.

• Regular Reminders

When you advertise within particular location choices your brand isn’t just seen the once by that one customer, it will be seen repeatedly, driving your message that little bit more each and every time. If we take a shopping centre digital ad for instance, a shopper may well pass by this 3 or more times during their trip. They may not necessarily notice it with the first passing but by the 2nd or 3rd it should catch their eye and attract attention. Or how about a beer mat advert in a bar? Now that will be seen countless times by the punter as they lift their drink or lean on a table. It seems so simple but this is what makes it an extremely effective advertising medium.

• Localised Market

Location-based advertising is a fantastic branding tool if you want to reach a local market. By carefully selecting your locations, you will be able to reach your desired customers in particular towns or cities allowing your message to get in front of those who are most likely going to connect with your brand locally.

• Physical Presence

Location-based advertising allows you to showcase your products or services tangibly. Your brand can be set up to be seen on eye-catching displays, large screens, on physical materials and bold posters allowing customers to experience what you have to offer firsthand. This physical interaction tends to foster a sense of trust and authenticity that online advertising can sometimes struggle to achieve.

• Enhanced Awareness

When an advert is placed in front of an audience time and time again, it aids in enhancing the overall awareness of that company. Some customers may only have to see that advert once to be inspired to purchase but for others, they may require a few reminders and your ongoing message may well be the prompt that they need, and this is why location-based advertising can be so successful. You can reach your target audience effortlessly and repeatedly.

Let’s take a look at the Location-Based Advertising we can offer:

Explore Location Advertising