Platform / Station Domination
Platform Domination
Engage everyone on the platform, in a solus environment, and take advantage of the three-minute platform dwell time. This option creates an unmissable impact and allows advertisers to maximise their creativity. Platform domination is great for brand awareness, product launches and getting your message across to the 3.5 million users of the London Underground every day.
With 270 stations, your options for platform domination advertising are vast. Whether you want to focus on a local area – for the launch of a retailer, restaurant, college or residential development – or spread the word across London, you can choose how many platforms you take over.
A captive audience who are affluent, talkative and likely to follow up by searching for more information on their mobiles, advertising across the platforms of the London tube network is a cost effective way to get your message out there. Whether you want to reach commuters on their daily journey, tourists with money to spend in the Capital or students who are making purchase decisions for themselves for the first time, the Underground has it all.
With a range of formats available, we can tailor a package that gets your brand or message to your target audience in an innovative and creative way. With our help, you can boost sales or increase engagement with a visually exciting and impactful campaign which makes the most of the large formats available to you.
Frequently Asked Questions
What are the benefits of platform domination advertising?
Platform domination uniquely places your message all around passengers who are waiting for their tube on the London Underground. Unmissable and impactful, with a large and dominating formats on offer, you can create a stand-out campaign which consumers will have imprinted on their mind. In fact, with 1.5bn journeys taken annually – and a three minute dwell time on the platform – you have ample opportunity to be remembered, long after passengers have left the platform.
How much does platform domination advertising cost?
Underground advertising on platforms is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do platform domination advertising near me?
As well as London Underground, your platform domination advertising can be featured on the Overground, Tramlink and the DLR. Let us know who you would like to reach and we can advise you on the best location for your campaign.
Who sees platform domination advertising?
Your advertising will be seen by a captive cross section of affluent, talkative and socially confident people – with an average dwell time of three minutes on the platform to take it all in and maximise brand awareness. From young people travelling to college or university, commuters on their way to work and tourists visiting London on holiday, you can target your advertising to specific captive audiences.
Tube Car Domination
An impressive and striking way of advertising your brand or message to a captive audience, making it stand out from the rest. Tube car domination offers high dwell times allowing a captive audience longer periods of time to absorb and retain your brand or message, resulting in higher recall and motivation to purchase.
From the moment passengers step onto the train, they will be exposed to your campaign – wherever they sit or stand. Giving you the opportunity to create a continuous message along tube carriage panels to create impact, this form of advertising can capture attention as consumers follow your messaging along the ads.
The result of advertising throughout a tube car is that your message is more likely to stay in a passenger’s mind and act as a talking point, beyond the time that they’ve reached their stop. It’s this lasting imprint that could make them more likely to search for more information or respond to your call to action.
From students heading to college or university to shoppers on their way for retail therapy, tube car domination advertising will be read for longer by consumers with no other distractions. So if you want to promote new student housing, the latest drink flavour or a must-see event in the City, this is your perfect advertising chance.
Frequently Asked Questions
What are the benefits of tube car domination advertising?
It’s all about creating impact – and grabbing the attention of passengers who have a longer than average dwell time while on their tube journey. It’s also about advertising to them when there are few other distractions. Your message is all around them and they’re more likely to repeat the journey, and see it again and again.
How much does tube carriage domination advertising cost?
Advertising throughout a tube car is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do tube car domination advertising near me?
For brands and businesses wishing to advertise in tube cars, the London Underground offers an exceptional opportunity. By opting for tube carriage domination ads, you can spread your campaign message far and wide thanks to this iconic transport method which will be seen by a global audience. Let us know who you would like to advertise to and we will help you decide which tube route is best for you.
Who sees advertising on the interior of tube carriages?
Five million journeys are taken on the London tube every day – by commuters, students and young people, families, tourists and shoppers. This means that your advertising will be seen by a captive audience of people who welcome the distraction from their journey – and while standing or seated on the tube will be in a prime position to view your dominant advertising.
Explore London Underground Rail Advertising
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