Lift & Escalator

This is one of the most impactful and creative ways to advertise your product, brand or services on the Underground. Lift and escalator panels can be used strategically - when positioned over key stations - creating a massive effect on a moderate budget. Digital and Mega-Escalator options are also available to create high-impact format and increase campaign recall.

The busy lifts and escalators of London’s iconic tube network are perfectly positioned in the eye line of passengers on their way to catch a train or as they leave the station. They offer any brand or organisation wishing to advertise an unmissable opportunity. From impressive large formats to exciting digital screens, the options are full of potential when you’re looking to create a campaign with maximum impact. They benefit from proximity to consumers travelling through the network and offer an attractive media and creative opportunity.

With 5 million daily journeys (Source: Global Media) advertising in the lifts and escalators of the tube gives your brand, product or organisation unrivalled exposure to affluent, talkative and outgoing consumers. And with the option to focus on one area, or cover the whole of London, you can tailor your advertising to those you really want to speak to.

Placing your adverts in the lifts and along the side of escalators in the tube represents a unique opportunity to capture the attention of an audience who has no other distractions. They even welcome having something to read while they’re on their daily journey to and from work or college, off to the shops or on holiday. So, whoever your target audience is, we can help you spread your message to them at a time when they’re ready to see it.

Frequently Asked Questions

What are the benefits of lift and escalator advertising?

Advertising on the high-traffic lifts and escalators of London’s tube network uniquely places your message in the line of vision of passengers who are walking to or from their train. Placed in the eye line of passengers, you have an unmissable opportunity to create a stand-out and highly creative campaign which consumers will see potentially multiple times a day. With 1.5bn journeys taken annually, there’s extensive scope for spreading the word to large volumes of people – exposing a captive audience to your message on a regular basis.

How much does lift and escalator advertising cost?

Cost-effective and proven, lift and escalator advertising is suitable for all marketing budgets. Costs vary depending on a number of factors, including:

The number of sites being booked
The predicted audience delivery figures
The duration of the advertising campaign

Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.

Where can I do lift and escalator advertising near me?

As well as London Underground, your advertising can be featured on the Overground, Tramlink and the DLR – with digital and poster sites available throughout. Let us know who you would like to reach and we can support you with insight into the best place for your ad.

Who sees lift and escalator advertising on the tube?

Five million journeys are taken on the London tube every day, so your advertising will be seen by a captive audience of affluent, talkative and socially confident people. From students travelling to university, commuters on their way to the office, shoppers off for some retail therapy and tourists visiting London’s iconic landmarks, you can target your advertising to those you want to get your message to.