Landmark Sites
Landmark sites create media opportunities that deliver prominence and capture consumers’ attention. These eye-catching, back-lit vinyl sites feature in head-on locations and are ideal for creating brand stature. Quite simply, they are large format billboard ads chosen for their high-traffic locations and ability to reach mobile consumers.
Advertising on landmark sites offers an unrivalled opportunity to make an impact. This is your chance to make your brand or business shout louder than the rest. At the top of an escalator or at the entrance to a key tube station, for example, we can work with you to make your message stand out and capture the attention of everyone entering the tub station.
With our help, you can target your campaign at passengers in one particular part of London or right across the Capital. You can also get your message out to the 780,000 15 to 24 year olds seeing ads on the Underground each week or the 37% of Underground passengers who make up the more affluent ABC1 demographic (Source: Global Media). Tell us who your audience is, and we can help you reach them.
Whether you’re looking to announce the opening of a new hotel, a fashion collection launch, a trainer drop, a sales promotion, a music event or public safety message, advertising on a landmark site is a unique chance to stop people in their tracks.
Frequently Asked Questions
What are the benefits of advertising on landmark sites?
Landmark sites uniquely place your message in front of passengers who are taking a journey on the London Underground. Unmissable and impactful, with a large and dominating format, your campaign will stand out and stick in the mind. Often in a part of a station where there is no other advertising – at the top of escalators for example – a landmark site is free of distraction so the consumer only has your advert to look at. And with 1.5bn journeys taken annually on the tube, your message has the potential to be seen by a large and receptive captive audience
How much does landmark site advertising cost?
Advertising on a landmark site is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do landmark site advertising near me?
As well as on the London Underground, you can advertise at landmark sites around the Transport for London network, including the Overground, Tramlink and the DLR. The optimum location for your campaign depends on who you’re targeting. But we can help with that.
Who sees landmark site advertising?
Your advertising will be seen by a captive audience of affluent, talkative and socially confident people on London’s iconic transport network. Your ad will dominate for them, giving you maximum brand stand-out. From university students and commuters to wealthy tourists visiting London on holiday, you can target your advertising to specific captive audiences to maximise results. Our team have the insight you need to make the right choice of the landmark site.
Explore London Underground Rail Advertising
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