Cross Track
Cross track advertising sites on the London Underground make a unique statement - providing a truly stand-out advertising environment to catch the eye of a captive audience. Their proximity to consumers creates an unmissable creative canvas, whilst their three-minute platform dwell time provides a captive audience with a greater opportunity to consider and absorb product information, ensuring greater retention, recall and motivation to purchase.
On the London Underground, cross track advertising opens up your message to a range of consumers – from students travelling to and from college, commuters, shoppers, tourists and families to people going on a night out. The urban location of this form of advertising offers brands a unique opportunity to reach customers, who are perfectly placed to respond – to brand launches, new products, promotions, events, shows and opportunities.
With a range of formats available (including 16, 48 and 96 sheet options), we can tailor a package that gets your brand or message to your target audience in an innovative and creative way. With our help, you can spread the word with a visually exciting and impactful campaign which makes the most of the large formats available to you.
On the London Underground, cross track advertising opens up your message to a range of consumers – from students travelling to and from college, commuters, shoppers, tourists and families to people going on a night out. The urban location of this form of advertising offers brands a unique opportunity to reach customers, who are perfectly placed to respond – to brand launches, new products, promotions, events, shows and opportunities.
With a range of formats available (including 16, 48 and 96 sheet options), we can tailor a package that gets your brand or message to your target audience in an innovative and creative way. With our help, you can spread the word with a visually exciting and impactful campaign which makes the most of the large formats available to you.
Frequently Asked Questions
What are the benefits of cross track advertising?
Cross track advertising uniquely places your message in the eye-line of passengers who are waiting for their tube on the London Underground. Unmissable and impactful, with a large and dominating 16, 48 or 96 sheet option, you can create a stand-out campaign that consumers will have imprinted on their minds. With 1.5bn journeys taken annually, there’s extensive scope for spreading the word to large volumes of people – with a three minute dwell time on the platform giving consumers ample opportunity to read, talk about and act on your campaign.
How much does cross track advertising cost?
Underground advertising across the tracks is a cost effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do cross track advertising near me?
As well as London Underground, your cross track advertising can be featured on the Overground, Tramlink and the DLR – with 16, 48 and 96 sheet options Let us know who you would like to reach and we can advise you on the best location for your campaign.
Who sees cross track advertising?
Five million journeys are taken on the London tube every day, your cross track advertising will be seen by a captive audience of affluent, talkative and socially confident people – with an average dwell time of three minutes, with your ad in their eye line. From young people travelling to college or university, commuters on their way to work and tourists visiting London on holiday, you can target your advertising to specific captive audiences.
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