Sky Digital Pre-Roll Advertising
Reach Your Audience First with Non-Skippable Ads on Sky’s Premium Digital Platforms
Why should you consider Sky Pre-roll Advertising?
Trackable
Unlike traditional TV ads, Sky Digital Pre-Roll provides real-time data on engagement, enabling advertisers to see exactly how many viewers watched, clicked, or engaged with the ad. This granular tracking allows for real-time adjustments, something conventional TV ads can't offer.
Targeted
Sky's pre-roll ads leverage Sky’s extensive subscriber data, allowing for precise targeting based on viewing habits, lifestyle segments, and geographic location. Traditional broadcast TV lacks this level of specificity, often only allowing broad demographic targeting.
Affordable
Unlike traditional TV ads that charge based on program reach rather than actual viewership, Sky Digital Pre-Roll ensures you only pay for ads that viewers see in full. This guarantees that your budget is spent efficiently, maximising ROI compared to traditional TV ads where many viewers may skip or miss the ads entirely.
Every month, millions of viewers are enjoying content from Sky TV.
As part of our TV Advertising solutions, Sky Digital Pre-Roll offers a dynamic way to connect with viewers across a range of Sky’s premium digital platforms. Sky Pre-Roll ads appear at the start of on-demand video content, making your brand the first thing viewers see, delivering your message in a non-skippable, high-engagement format. With precise targeting and extensive reach, Sky Digital Pre-Roll is ideal for brands aiming to boost awareness and drive engagement.
What does Sky Digital Pre-Roll actually do?
Provide Unmatched Reach
Sky Media reaches 35 million UK adults monthly across Sky apps, websites, and partner sites. Your ads are showcased on high-traffic platforms like Sky Sports, Sky News, and Sky’s YouTube channels, ensuring a vast and diverse audience.
Premium Content Environment
Ads are delivered around Sky’s exclusive content, including Premier League highlights, news clips, and entertainment features, creating a trusted and engaging context for your brand.
Advanced Targeting Options
Reach your ideal audience with targeted demographics (16-34s, ABC1), specific regions (postcode, BARB), and content genres such as sports, news, or entertainment. Sky’s first-party data and leading third-party insights provide precise audience alignment.
Non-Skippable Format
Engage your audience with ads that cannot be skipped. This format ensures complete exposure, making it perfect for improving ad recall and increasing brand awareness.
Cross-Platform Accessibility
Sky Digital Pre-Roll ads seamlessly run on connected TV, desktop, and mobile, allowing users to engage with content wherever they view it. This strategy extends reach beyond traditional TV, tapping into audiences across digital and social media channels.
Detailed Reporting and Optimisation
Sky offers detailed performance reports that include impressions, clicks, and viewability. These comprehensive metrics simplify campaign optimisation, maximising impact and ensuring the right audience is reached.
Which ad formats are supported?
Video
- Pre-roll ads around short video content (6-30”)
Display
- Standard online ad formats –including rich media and interactive ads.
- Larger bespoke formats like Home page take-overs (Sky Sports Web and App)
Where are ads delivered?
Sky apps & Websites
Your ads appear on Sky's own digital properties, including their websites and mobile applications, ensuring exposure to users actively engaging with Sky's content.
Social Media Platforms
Sky extends your advertising reach by placing pre-roll ads on its official Social channels (such as YouTube), tapping into the platform's vast user base and enhancing brand visibility.
Sky Publisher Partners
Through collaborations with various content publishers, Sky distributes your ads across a network of partner websites and platforms, broadening your audience and reinforcing brand presence.
Sky Pre-Roll Frequently Asked Questions
How is Sky Digital Pre-Roll unique?
Sky Digital Pre-Roll offers a secure, premium environment, ensuring your ads are seen in trusted, brand-safe contexts. With robust targeting, high view-through rates, and a powerful reach, it stands out as a leading digital video solution.
How much does it cost to run a Sky Digital Pre-roll campaign?
The cost of running a Sky Digital Pre-roll campaign can vary based on several factors, including target audience, geographical location, and duration of the campaign.
How can Sky Digital Pre-roll campaigns be optimised for maximum impact?
Sky Digital pre-roll campaigns can be optimised by combining a monthly budget and conducting 3 to 4 bursts of releases throughout the year to create maximum noise for the campaign.
Can Sky Digital Pre-Roll be geo-targeted?
Yes! Geo-targeting options include postcode, local authority, and BARB region, enabling hyper-local campaign focus.
Does my campaign need to go through Clearcast?
No, Sky Digital Pre-roll ads do not need to go through Clearcast. This means that there are no Clearcast restrictions on pre-roll ads, allowing for more flexibility in the content and production.
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