Digital Television (TV) Advertising
Catch your audience at their most visually engaged.
Digital Television advertising offers a dynamic and immersive way to engage your audience. It provides precision targeting, real-time analytics, and interactive capabilities, allowing you to customise your message to specific demographics. With Video-on-demand (VOD) platforms and Smart TVs such as SKY TV running from people's personal computers, viewers can interact with your ads, making it a compelling choice for brands aiming to leave a lasting impression.
Video on Demand (VOD) Advertising
On Demand TV – also known as Video on Demand or VOD – allows you to spread your message at a price never seen before. This new way of buying TV advertising now offers an exciting and evolving landscape, enabling viewers to watch what they want when they want, and on whatever device they want to watch it. And the consumer won’t notice that they are seeing bespoke adverts, as they are seamlessly slotted into programmes, just like any advert break.
Reach & Impact:
In terms of scale and reach, the facts speak for themselves. 17 million people use one of the broadcaster VOD players to watch their favourite shows at least once a week, and Sky AdSmart can reach 40% of homes – or 30 million people – in the UK (Source: Thinkbox).
Targeting Capabilities:
Advanced TV advertising opens up the possibilities to brands and businesses, allowing advertisers to target highly specific geographical areas or audiences to make their advertising work as hard as possible. Advertisers can tailor ads to a hand-picked range of people – using demographic, psychographic and behavioural classifications and data-driven customer matching.
Through the variety of data collected by the broadcast channels, our team of experts can even plan your campaign based on specific postcodes. We can also target your advertising campaign around a drive time audience, allowing you to communicate solely to an area within 15, 20 or 30 minutes of your business.
Frequently Asked Questions
What are the benefits of VOD advertising?
In a growing market, video on demand is watched by a huge audience each week, giving brands and businesses unrivalled scope to promote their product, service or message. The real beauty of VOD is the targeting that is made possible. Drilling down into your audience, by postcode, gender, age and more, advertising campaigns can be highly specific and exceptionally successful.
How much does Video on Demand TV advertising cost?
VOD advertising is a cost-effective format, suitable for all marketing budgets - and works even harder for your money when you target it. All campaigns can be planned to fit any budget and with our ability to target your customers more specifically, we can deliver a return on investment.
Costs vary depending on a number of factors, including:
- The number of spots being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do Video on Demand TV advertising?
The options are endless. VOD is a growing market that offers consumers the chance to watch what they want when they want on the device of their choice – and your advertisement will be with them, wherever they are.
Who sees Video on Demand advertising?
17 million people use one of the broadcaster VOD players to watch their favourite shows at least once a week, so you can get your advertising campaign out there to a wide cross-section of the population. Better still, your VOD advertising will be seen by the people you want to see it thanks to ultra-specific targeting options. Ask our team how we can help deliver a VOD campaign for you.
SKY TV Advertising
If you’re looking for an even more bespoke TV advertising opportunity, Sky could have the answer. With over 130 channels, advertising on Sky offers a fantastic breadth of genres, so your advertising can be targeted to a wide range of audience profiles. Channels include Sky Sports, Sky News, Sky One, Sky Cinema, Sky Arts, Sky Atlantic and Sky Witness.
Aside from standard TV advertising, it also offers an innovative way of targeting viewers within specific households while watching broadcast TV – known as Sky AdSmart.
Innovation with Sky AdSmart
Advanced technology means that TV is even more accessible than ever before. Sky AdSmart capitalises on this for advertisers by replacing the broadcast advert with a specific advertisement within targeted homes based on data, such as their postcode, pet, or family car brand choice.
So, How Does It Work?
In a street of six houses, all watching the same programme, each could see a different advert relevant to their lifestyle, buying habits and preferred brands. This really is the future of advertising, and our team can help you make the very most of this. Data shows that Sky AdSmart can reach 40% of homes – or 30 million people – in the UK (Source: Thinkbox) – what more exposure could your advertising campaign need?
Frequently Asked Questions
What are the benefits of advertising on Sky?
With over 130 channels as part of its portfolio, Sky offers advertisers an unrivalled opportunity to target and reach their audience. Sky also harness the latest in advertising innovation with their AdSmart service, empowering you to focus your campaign on precisely the people you want to see it, making your ad work as hard as it possibly can.
How much does Sky advertising cost?
Sky TV advertising is a cost-effective format, suitable for all marketing budgets - and works even harder for your money when you target it. All campaigns can be planned to fit any budget and with our ability to target your customers more specifically, we can deliver a return on investment.
Costs vary depending on a number of factors, including:
- The number of spots being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do Sky TV advertising?
The options are endless. Sky’s 130 channels cover a fantastic breadth of genres so you can advertise to sports fans, film buffs, history enthusiasts, families with young children, comedy lovers and more across their vast portfolio – reaching a varied cross-section of the UK’s population.
Who sees Sky TV advertising?
Sky advertising covers an unrivalled range of channels and sites, and reaches over 95% of the UK population. Covering all of Sky’s channels including Sky Sports, Sky News, Sky One, Sky Cinema, Sky Arts, Sky Atlantic and Sky Witness plus a selection of renowned broadcasters and channels including Channel 5, Discovery, National Geographic, MTV, FOX, Nickelodeon and Comedy Central.
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