Less Waste, More Impact.
We can deliver a fully targeted TV commercial, reaching the right audience without wasted impressions.
Targeting Capabilities
We can tailor your ad campaign based on:
Location – Target specific regions, cities, or even postcodes.
Income Groups – Reach audiences that match your product’s price point.
Gender & Age – Refine your messaging for different demographics.
FMCG Purchases – Connect with consumers based on real shopping habits.
So how does it work?
Adsmart from SKY allows you to deliver TV adverts with precision, ensuring your campaign reaches only the people who matter the most. Unlike traditional advertising that casts a wide net, Adsmart hones in on your ideal audience, making your budget work smarter , not harder.
Adsmart puts you in control, ensuring your ads reach only the right audience at the right time. That means every view is meaningful, every message resonates, and every penny delivers real value.
Adsmart enabled channels
127 TV Channels - 94% Big Screen Viewing - 50 Devices
AdSmart ensures each household sees ads tailored to them, increasing relevance and effectiveness. Verified Sky household addresses, first-party data, and partnerships with MasterCard, Experian, Nectar, and more enhance targeting precision, delivering results that matter.
Let’s make your TV advertising work smarter. Talk to us today.
Targeting Capabilities
We can tailor your ad campaign based on:
Location - Target specific regions, cities, or even postcodes.
Income Groups - Reach audiences that match your product's price point.
Gender & Age - Refine your messaging for different demographics.
FMCG Purchases - Connect with consumers based on real shopping habits.
So How does it work
Adsmart from SKY allows you to deliver TV adverts with precision, ensuring your campaign reaches only the people who matter the most. Unlike traditional advertising that casts a wide net, Adsmart hones in on your ideal audience, making your budget work smarter , not harder.
Adsmart puts you in control, ensuring your ads reach only the right audience at the right time. That means every view is meaningful, every message resonates, and every penny delivers real value.
Imagine your ad seamlessly appearing in the heart of Sky’s world-class content—alongside blockbuster movies, top-tier sports, and award-winning dramas. With AdSmart, your brand gets the premium TV experience, delivered directly to your ideal audience.
What is Adsmart from Sky?
AdSmart from Sky is a targeted TV advertising platform that allows businesses to deliver TV commercials to specific households based on demographics, location, interests, and buying habits. It ensures your ads reach only the most relevant audiences - maximising impact and minimising waste.
How does AdSmart TV advertising work?
AdSmart works by using verified Sky household data and partnerships with data providers like MasterCard, Experian, and Nectar. This allows your ad to be shown only to homes that match your chosen targeting criteria, such as location, age, gender, and income group.
Can I target TV adverts by postcode?
Yes, AdSmart allows postcode-level targeting, enabling you to focus your TV campaign on highly specific geographic areas. This is perfect for localised promotions or regional launches.
Who can benefit from AdSmart advertising?
AdSmart is ideal for both local businesses and national brands looking to target specific customer segments. Whether you're a regional retailer or a major brand with a niche product, AdSmart helps you reach the right viewers with pinpoint accuracy.
What devices will my ad appear on?
AdSmart-enabled ads appear across 127+ Sky channels and on over 50 devices, including big-screen TVs, Sky Q, and streaming services, ensuring wide but relevant reach.
How is AdSmart different from traditional TV advertising?
Traditional TV casts a wide net, often wasting impressions on irrelevant viewers. AdSmart delivers your message only to your chosen audience, increasing ROI and ad effectiveness.
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