Script to Screen
We believe in making the TV advertising process smooth, efficient, and stress-free. That’s why we follow The Smart Way—our end-to-end approach that ensures every advert is carefully planned, expertly crafted, and fully compliant. From the initial concept to final broadcast, we handle everything.
Idea & Concept Meeting
In this initial session, we collaborate with you to really understand your brand, objectives and target audience. We explore creative directions, messaging and campaign goals to lay the groundwork for an impactful commercial.
Script & Storyboard
With the concept agreed upon, we develop a compelling script that delivers your message effectively. Alongside this, we create a storyboard- a visual plan outlining each scene - to ensure clarity before the production begins.
Clearcast Script Approval
Before we hit record, we handle the crucial step of getting your script pre-approved by Clearcast. This ensures that your ad meets all regulatory guidelines, avoiding potential delays or last-minute changes later in the process.
Filming
Lights, camera, action! Our experienced production team brings the storyboard to life, capturing high-quality visuals that reflect your brand’s identity. Whether it’s a live-action shoot, animation, or a mix of both, we ensure every frame contributes to an engaging and professional advert.
Edit Suite
This is where the magic happens. Our editors craft a polished final cut, incorporating graphics, music, voiceovers, and effects where needed. We fine-tune every detail to create a compelling, high-impact advert ready for approval.
Clearcast Video Approval
Once the edit is complete, we submit the final advert for Clearcast approval. This guarantees your ad meets all necessary compliance standards before it reaches TV screens. If any tweaks are needed, we handle the adjustments smoothly to keep your campaign on track.
Broadcast Format & Delivery
With approval secured, we prepare your advert in the correct broadcast format and ensure it’s delivered to the right networks on time. Whether it’s a national TV campaign or targeted regional placement, we take care of the technical details so your ad airs seamlessly.
What is Clearcast?
Clearcast is the organisation responsible for clearing TV ads on behalf of the UK's major broadcasters before they go to air. Their main job is to ensure all adverts comply with the UK code of Broadcast Advertising ( the BCAP Code), which covers things like misleading claims, harm and offence and the protection of children. We work with them to make sure your ad is not only legal, but honest and truthful, avoiding problems further down the line.
The Clearcast Process
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Script Approval
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Roughcut Approval
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Final Broadcast
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Delivery
How we help to navigate the Clearcast approval process
We manage the entire Clearcast process to ensure your advert gets approved without delays. From the very start, we shape scripts and storyboards with Clearcast guidelines in mind, helping you avoid common pitfalls. We handle script submissions for pre-approval, manage feedback, and take care of final video clearance - saving you time and keeping your campaign on track.
We take the stress out of the process. As part of our end-to-end service, we deal with the back-and-forth, make sure everything ticks the right boxes, and get your ad cleared and ready for broadcast
What happens during the idea and concept meeting?
This is the initial stage where we collaborate with you to understand your brand, goals, and target audience. We brainstorm creative directions and messaging to ensure your TV advert starts with a strong, strategic foundation.
Do you provide scriptwriting and storyboarding services?
Yes, once the concept is agreed, we craft a professional script and develop a visual storyboard to outline each scene. This helps everyone stay aligned before production begins and ensures creative clarity.
What is Clearcast script approval, and why is it important?
Clearcast approval ensures your script complies with UK TV advertising regulations. We handle this process on your behalf, preventing costly delays or last-minute changes before filming, and repercussions when your commercial goes to air.
What does the filming process involve?
Our production team brings your advert to life using high-quality visuals that match your brand. Whether you need live action, animation, or a hybrid approach, we manage every detail to create engaging and professional footage.
What happens in the editing phase of TV advert production?
In our edit suite, we fine-tune your advert—adding music, voiceovers, motion graphics, and effects. The result is a polished, compelling video that’s ready for final approval and broadcast.
Is Clearcast video approval necessary after editing?
Yes. Once your final advert is edited, we submit it to Clearcast for video approval to ensure compliance with UK broadcast standards. If any adjustments are needed, we take care of them swiftly to keep your campaign moving.
How is my TV advert delivered to networks?
After approval, we prepare your advert in the correct broadcast format and handle delivery to the appropriate channels. Whether you're airing nationally or targeting specific regions, we manage the logistics for smooth broadcasting.
Can you manage the entire TV advertising process for me?
Absolutely. Our full-service approach means you don’t have to worry about creative development, compliance, production, or delivery. We take care of it all—making the process stress-free from start to finish.
How do I get started with a TV commercial?
It all starts with a conversation. Contact us today to schedule your idea and concept meeting—we’ll guide you through every step and help bring your brand to life on screen.
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