Television Advertising
Television is, without a doubt, the most effective advertising medium. With the correct investment and planning, TV advertising generates the strongest ROI, creates more sales and consistently outperforms everything else.
Video on Demand (VOD) Advertising
On Demand TV – also known as Video on Demand or VOD – allows you to spread your message at a price never seen before. This new way of buying TV advertising now offers an exciting and evolving landscape, enabling viewers to watch what they want when they want, and on whatever device they want to watch it. And the consumer won’t notice that they are seeing bespoke adverts, as they are seamlessly slotted into programmes, just like any advert break.
Reach & Impact:
In terms of scale and reach, the facts speak for themselves. 17 million people use one of the broadcaster VOD players to watch their favourite shows at least once a week, and Sky AdSmart can reach 40% of homes – or 30 million people – in the UK (Source: Thinkbox).
Targeting Capabilities:
Advanced TV advertising opens up the possibilities to brands and businesses, allowing advertisers to target highly specific geographical areas or audiences to make their advertising work as hard as possible. Advertisers can tailor ads to a hand-picked range of people – using demographic, psychographic and behavioural classifications and data-driven customer matching.
Through the variety of data collected by the broadcast channels, our team of experts can even plan your campaign based on specific postcodes. We can also target your advertising campaign around a drive time audience, allowing you to communicate solely to an area within 15, 20 or 30 minutes of your business.
Frequently Asked Questions
What are the benefits of TV advertising?
The most effective and trusted form of advertising in the UK, getting your message out via television remains a popular form of advertising. With 68% of adults watching 50+ linear TV ads a day (Source: The Broadcasters’ Audience Research Board) and 17 million people using one of the broadcaster's VOD players – there’s no better way to reach consumers.
Television advertising is also an exceptional opportunity to drive rapid response for online businesses, with instant searching via mobile and tablet – making it the most effective shop window for e-commerce.
How much does TV advertising cost?
Television advertising is a cost-effective format, suitable for all marketing budgets. All campaigns can be planned to fit any budget and with our ability to target your customers more specifically, we can deliver a return on investment.
Costs vary depending on a number of factors, including:
- The number of spots being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do TV advertising?
The options are endless. From local programming to Video on Demand, your ad can reach your audience in their own home or when they’re out and about. Our team can help you target TV advertising in a specific post-code region or nationally.
Who sees TV advertising?
Its scale and reach are unbeatable – accounting for 38% of the average person’s media every day (Source IPA Touchpoints 2020) making it the most popular form of video. TV ads can be seen by all demographics – from live TV to Video on Demand. And most importantly for businesses looking to advertise on TV, it accounts for 91% of all video advertising that is seen.
