Advertise On Spotify 

Spotify’s scale, popularity and daily use give it a unique place in people’s lives. More than 14 million people in the UK listen using the free tier. For many, Spotify is a daily companion-playing music while getting ready in the morning, providing energy during workouts, or offering something to unwind to at the end of the day.

What sets Spotify apart is how engaged its users are. People don’t just stream-they carefully choose the playlists and podcasts that fit their mood and interests. Your advertising appears in the content they’ve opted into, during moments when they are genuinely paying attention. This results in higher engagement and more meaningful brand connections.

Studies have shown that combining different types of media such as audio, video, and display within a Spotify campaign leads to stronger outcomes, including greater brand awareness and higher intent to take action. Because Spotify works across mobile, desktop, and connected devices, your message can follow your audience wherever they listen.

And thanks to detailed targeting options, we can help you reach the people most relevant to your brand. Whether that means choosing specific locations, age groups, interests, music genres, podcast topics or listening habits, you’ll be speaking directly to an audience that matches your business goals.

Get heard on Spotify

Advertising In Podcasts

Spotify is the UK’s top podcast platform, with more than 18 million listeners nationwide and over 150 million globally. Podcasts have grown rapidly in popularity, particularly among younger audiences, and now play a major role in entertainment and cultural conversations.

Unlike other forms of media, podcasts create a sense of closeness between the listener and the host. Listeners trust the voices they hear regularly and are more likely to respond positively to messages shared within that space. Research shows that many UK podcast fans are more likely to feel connected to a brand if they hear about it from someone they trust, especially a podcast host.

Advertising within podcasts gives brands the option to align with individual shows or be heard across a broader mix of podcast content. You can choose to feature in programmes that speak directly to your audience’s interests or opt for wider reach across multiple genres and publishers. Whether you’re raising awareness or looking for a direct response, we can help shape a campaign strategy that makes the most of this trusted and growing medium.

Advertising Through Music

Advertising in music streams is one of the most effective ways to reach Spotify’s audience. Ads are delivered between songs, never interrupting them, and are played one at a time, giving your message space to be heard clearly.

These ads can be tailored to different objectives. For example, you can drive awareness of a new product or event, encourage people to visit your website, or prompt users to install your app. We can also make sure your message reaches people at the right time of day, in specific regions, or when they’re listening on certain devices. 

If you already have a radio or podcast ad, you can easily adapt it for Spotify. Alternatively, we can support you with best practices and guidance on getting your audio campaign ready.

Get heard on Spotify

Targeting and Measurement

Provide detailed targeting tools so that you can speak directly to the audience that matters most. You can reach listeners based on their age, gender, location, and language, or dive deeper by targeting based on listening habits, interests, podcast preferences, and time of day.

Campaigns can be set up to focus on different goals, including reaching as many people as possible, driving traffic to a website, increasing app downloads, or boosting the number of people who listen to your message all the way through.

Throughout your campaign, you’ll receive clear reporting so you can see how your ads are performing and make any adjustments needed. You can also track more advanced results-like visits to your website, purchases, sign-ups, or app installs-to understand the full impact of your advertising.

For brand campaigns, we can help measure how people respond to your ads in terms of recall, awareness, and favourability, so you can see how your brand is perceived over time.