Following the success of the Christmas experiential event, Ritter Sport were looking for another digital campaign to get people to fall in love with the Square. The German chocolate brand were looking at promoting their confectionary products as they continue their expansion into the UK market.

Having recently launched in Tesco stores across the UK, Ritter Sport wanted to promote their great range of flavours, their signature square bars and the synonymous colourful packaging to the UK market. To increase brand recognition, they wanted to feature their mascot, Don Choco, within their digital video. Don Choco references the Sloth reserve at their El Cacao farm in Nicaragua, where half of the forest is untouched to promote biodiversity and protect the native sloth populations. 

Reporting analytics on online campaigns provide a great insight into performance, audience profiles and audience responses. Evaluating metrics such as watch-through rate, the content and context of where the advert was and the click through rate with daily updates allows close monitoring and optimisation through either the platform's algorithms serving performing creatives to the right audience, or by manually switching creatives.

By using fun, engaging creatives coupled with understanding how Meta and YouTube can help serve adverts to the desired audiences ensured we were able to help start people's "Love Affair with the Square".