QLM

How do we increase sales after the pandemic?  

Many businesses really struggled after lockdown building their business back to pre-lockdown levels. Attracting customers back can be a challenge but not an insurmountable one. The Ark Media were approached by QLM as they had spent 3 decades trying every single type of advertising and none of them proved effective enough to provide them a return on their investment.

They needed a medium that would pay for itself and deliver in the early tough period post pandemic. The Ark Media is vastly experienced in every channel of advertising and know what works best for which customer across a wide range of sectors. It was this expertise, insight and knowledge that has led to great success for the Leeds-based furniture firm who really wanted to communicate the key qualities of what they could offer customers.

 “In May 2020 (when we had just come out of Covid-19 and money was tight) our first campaign went live. The response was fantastic – we haven’t looked back!” QLM Managing Director, Maurice Esofsky

 Objectives

 The campaign’s primary objective was:

-to highlight what QLM were offering and increase sales through visits to QLM's shop and website 

Strategy and Execution

Knowing many advertising channels hadn’t worked over 30 years for QLM, we knew bus advertising was the right solution based on our in-depth experience in advertising and marketing.

We used our skills to create effective visuals and attention grabbing copy which proved to be a great success.

-Bus advertising on covering key geographical areas

QLM didn't miss the bus with this campaign

Bus advertising works for a variety of reasons and we knew it would work with QLM after exploring their business model and the key reasons customers would buy from them.

Utilising bus rears enable QLM's message to reach people across the city, raising the company’s profile by ensuring a strategic amount of advertising was on a specific number of buses in specific postcodes.

Due to the success of this campaign, QLM booked future campaigns around key marketing and shopping events.