My London Case Study
Reaching London Commuters with News on the Go
Client Overview
Client
Reach PLC
Industry
Media
Services
Marketing
Brief
Reach PLC wanted to target London commuters on the move, going about their daily business, letting them know about the all-new News App which would keep them up to date with hourly bulletins of news, views and entertainment.
Solution
We used a mix of Underground tube car panels and bus interiors, combined with multiple designs targeting differing demographics, reinforced with a heavy-weight bus-side campaign.
Results
We executed a mixed media campaign that increased Reach PLC's website traffic by 40%.
Campaign Video
See the campaign in action here...
Services Used
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