My London Case Study

Reaching London Commuters with News on the Go

Client Overview

Client

Reach PLC

Industry

Media

Services

Marketing

Brief

Reach PLC wanted to target London commuters on the move, going about their daily business, letting them know about the all-new News App which would keep them up to date with hourly bulletins of news, views and entertainment.

Solution

We used a mix of Underground tube car panels and bus interiors, combined with multiple designs targeting differing demographics, reinforced with a heavy-weight bus-side campaign.

Results

We executed a mixed media campaign that increased Reach PLC's website traffic by 40%.

Campaign Video

See the campaign in action here...

My London campaign video

Services Used

Explore Work Showcase