A Millionaire Audience at Your Fingertips

A Millionaire Audience at Your Fingertips:

Finding the perfect audience for your Luxury Offering.

Picture this: You’ve got a brand that’s premium, purposeful, and itching to connect with the right people—but not just anyone. We’re talking about the decision-makers. The high-flyers. The ones who skim emails at 38,000 feet and make investment calls over lunch at The Ivy.

 

So, how do you reach them?

More importantly, how do you get them to look?

That’s where the Financial Times comes in.

 

With over 1.4 million paying readers globally, the FT is a bit more than just a news source; in our world, it’s a gatekeeper to one of the most valuable audiences in the world. Let’s break it down:

  • 23% are millionaires

  • 29% sit in the C-suite

  • 56% are business decision-makers

  • The average income? A cool £239,000

 

In other words, this isn’t just any readership. This is the kind of audience that makes big decisions and backs bold brands. They trust the FT—deeply. And through us, you can reach them in ways that are smart, strategic, and measurable.

 

We have the ability to plug you directly into the FT’s first-party data ecosystem, which has been collected and refined over 20+ years. This isn’t guesswork or third-party fluff. We’re talking about declared, verified user data:

  • industry,
  • job role,
  • business seniority,
  • personal interests

—you name it.

 

Do you want to reach a portfolio manager who collects rare watches?
A CEO who’s passionate about architecture and reads the Weekend Money section with their morning espresso? We can do that. And more.

Let us show you the list—seriously, just say the word.

And if you’re thinking:

“Hmm, but I want to reach them when they’re off the clock, too,”

then FT Weekend is your golden ticket.

 

Published globally every Saturday, FT Weekend is a celebration of the good life. It covers everything from fine art to finance, Michelin-worthy food to global property markets. It’s aspirational, thoughtful, and meticulously curated for a readership that values quality above all else.

 

Here’s a snapshot of the FT Weekend line-up:

  • FT House & Home – Think luxury real estate, interiors, and the architecture of dreams

  • FT Money – Sophisticated personal finance content for the savvy investor

  • FT Life & Arts – Culture, travel, books, and the best of the global arts scene

  • FT Weekend Magazine – A glossy deep-dive into politics, science, food, and lifestyle

  • HTSI Magazine – The crown jewel. A luxurious, award-winning read for the world’s high-net-worth individuals

 

The truth is, reaching elite audiences used to be like trying to catch smoke. But now? With first-party data and the FT’s trusted platforms, we can help you cut through the noise—and land your message squarely in the lap of the people who matter most to your brand. 

If you’re curious—or if you’ve got a product that deserves to be seen by the world’s sharpest minds—let’s talk.

 

After all, the audience is already there.
Now, it’s just about putting the right story in front of them.

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