As the world actively shifts to becoming more sustainable, we, too, as a company, want to show up and do our part for a greener future. One way we are achieving this is by working closely with fantastic businesses like Alight Media on their innovative green bus shelters.
When Media Meets Sustainability
As a provider of bus shelter advertising, it is crucial to us that we build up a network of green suppliers, especially when delivering out-of-home (OOH) advertising, such as those at bus shelters. Our urban landscape has a significant role to play in sustainability and environmental action, making these the ideal places for spreading green messages. By partnering up with other sustainable-minded companies, we are confident we can make a real societal impact.
Here at Ark Media, we are committed to making a difference by:
- Reducing the carbon footprint of our bus boards by as much as 23%, as certified by CarbonQuota.
- Reducing waste and demand for raw materials.
- Introducing a closed-loop recycling process.
- Using low-volatile Organic Compound (VOC) emitting inks.
- Reducing transportation delivery journeys.
- Reducing mileage associated with bus board production and delivery.
And Alight Media’s sustainability commitments include:
- Using 100% renewable energy across all their estate.
- ISO accreditation in 14001:2015 Environmental Management.
- Having 5 x fully self-powered shelters in Telford, which are 100% powered by wind and solar energy and use recycled materials.
- Working with environmental specialists, Watts Sustainability, to track their progress and offset emissions.
Green Bus Advertising
Over the past few years, the bus industry has made remarkable strides in sustainability, markedly with the introduction of 4,000 new zero-emission vehicles. These green buses have helped to significantly reduce the number of cars on UK roads, preventing an additional 4.8 billion car journeys annually. So, naturally, this green transport needs green advertising products, and that’s where Ark and Alight come in. We are bringing our expertise, passion, and sustainability focus to these OOH mediums to create eye-catching, revenue-driven ads for the brands and businesses we represent.
Eco-Friendly Bus Shelters
In addition to eco-focused OOH advertising, many city centre bus shelters across the UK have also received "Green Makeovers" and now boast vegetation roofs and solar panels, improving their overall look and having a positive, sustainable impact. One example is the WARRINGTON GREEN MILE, which comprises recycled materials, living roof shelters, and wind and solar power. And if that wasn’t enough, these will also feature a 500m grass central reservation, which will be seeded and re-wilded by funds from a Green Finance Pot provided by Alight Media.
Community Focussed
As a broadcast medium, advertising platforms like green bus stops provide for brands and sustainability efforts and can lead to direct change by supporting local communities. Out-of-home advertising is one of the most socially responsible formats. Alight Media is dedicated to reinvesting 50p in every pound spent on media back into the community, which is used to improve local services and infrastructure. At Ark Media, we are proud of our close collaboration with Alight Media and will continue striving to do more.
We are most certainly committed to being a sustainable OOH business for the long term (you can check our collab with Clear Channel here)
If you're interested in learning more about our Eco-Friendly Advertising offerings across the advertising space or need some help with advertising in general, give us a shout, and we'll see what we can do.
