How our monitoring tool helps in being driven by data

DATA IS KING: Staying Driven by Data in 2025

The world of media and marketing is ever-evolving, and if one thing remains constant, it’s that data is king. With 2025 now in full swing, it’s the perfect time to reflect on how leveraging data continues to shape strategies and drive success in media and marketing.

 

Looking Back to Move Forward

2024 taught us many lessons about the importance of being data-driven. At The Ark Marketing & Media, we’ve spent the last few years honing our strategies and tools to ensure our recommendations are backed by robust data and deep expertise. As we move forward in 2025, these principles remain at the core of what we do.

 

Introducing Our Advanced Media Monitoring Tool

Our comprehensive media monitoring tool has been developed to provide unparalleled insights into advertising spend across various media channels in the UK. Designed with user-friendly features, this tool empowers clients to access, analyse, and act on data from advertising campaigns spanning the past five years.

 

Key Features and Updates for 2025

Real-Time Insights – We’ve enhanced the tool to include even faster updates and real-time data where possible, ensuring you always have the latest information at your fingertips.

Search, View, and Download Ads – Effortlessly search, view, and download advertisements from multiple media channels, streamlining your analysis.

Competitive Analysis – Set up competitive sets to measure market share and benchmark against key competitors.

Correlation Analysis – Identify connections between advertising spend, Google search trends, and product sales to inform smarter decisions.

Media Investment Analysis – Determine the best channels for investment and use data to build compelling cases for advertising in formats like out-of-home (OOH).

Detailed Breakdowns – Dive deep into data, analysing by panel size, advertiser, brand, agency, cost, timing, and region. For OOH campaigns, breakdowns include formats like 48 sheets, 6 sheets, airport, bus, digital, rail, and more.

 

Frequency of Updates

We understand that timely data is crucial. That’s why our tool ensures updates tailored to each media type:

• TV: Daily audience figures from BARB with an 8-day lag.

• Press: Weekly or monthly updates based on subscription levels.

• Radio: Monthly and weekly data from Nielsen for selected stations.

• Internet: Nielsen continuously monitors over 700 websites daily.

• OOH (Out of Home): Monthly data provided in collaboration with the Outdoor Advertising Association and its partner Optima.

 

Why Data Matters More Than Ever

The marketing landscape is more competitive and fast-paced than ever before. Leveraging tools like ours enables businesses to stay ahead by making informed, data-driven decisions. Whether optimising advertising spending, identifying trends, or measuring ROI, having the right insights is critical to success.

 

Closing Thoughts

As we progress through 2025, the importance of being data-driven cannot be overstated. At The Ark Marketing & Media, we’re committed to providing our clients with the tools and expertise they need to navigate the ever-changing media landscape confidently.

Let’s make 2025 the year of smarter strategies and data-backed decisions.