Media Insights by The Ark
Exploring Trends and Innovations in Advertising
As the Clocks Go Back: The Impact of Outdoor Advertising in the Darker Months
25/10/2024
With daylight hours dwindling, many people are now commuting in the dark, creating a perfect setting for illuminated ads to stand out. Whether it’s ...
The Future of Radio Advertising: Response Rates At Your Fingertips
22/10/2024
We want to announce that Ark Media can track your response rates for all radio and audio media.
Unlocking the Power of Podcast Ads: Proven Success in Digital Marketing
18/10/2024
This article looks at the effectiveness of podcast platforms as a space for attention-catching ad campaigns.
Festive Marketing Made Easy: Why Radio Should Be A Part of Your Holiday Advertising Strategy
18/10/2024
In this post, we’ll explore how radio can elevate your brand's visibility and impact during Christmas and beyond.
Stand Out With Pub Advertising: Interactive Signage for Bars and Pubs
11/10/2024
This article explores the power of pub advertisement, and how you can craft an ad campaign that will really resonate with pub regulars.
Exciting Times for Commercial Radio: A 5% Surge in Advertising Revenue!
8/10/2024
This article explores the rise of commercial ad revenue in the first half of 2024, and why commercial radio is an advertising space to watch.
Leading the Way in Eco-Friendly Advertising with Green Bus Shelters
9/07/2024
As the world actively shifts to becoming more sustainable, we, too, as a company, want to show up and do our part for a greener future...
Reducing Electricity Consumption with Our Suppliers: A Green Energy Initiative
11/06/2024
As we navigate a critical year for green energy and sustainability, The Ark Media is committed to reducing our carbon footprint. We have already implemented significant changes, such as transitioning to paper-free offices and recycling all possible waste. Now, we are exploring innovative methods to achieve carbon-neutral campaigns.
UKTV Soars in Q1 2024
2/05/2024
The Q1 2024 report of UKTV demonstrates the company's commitment to innovation, creativity, and engaging its audience in the ever-changing world of television.
Reach Millions: Advertising Opportunities on Sky Sports and TNT Sports in 2024
Imagine your brand taking centre stage during the most thrilling sporting moments of 2024. With Sky Sports streaming advertising, that vision becomes reality. Reach millions of engaged viewers and make an unforgettable impact on your target audience.
I would love to try TV advertising, but I don't think I can afford it.
5/04/2024
When you think of TV advertising, your brain likely immediately takes you to a cinematic ad that lasts several minutes and costs a huge amount...
The Future of Radio Advertising: Embracing Change in a Digital Era
24/03/2024
"Today marks a new chapter in the history of these local stations as they become Hits Radio. The stations' transformation into a nationally recognised brand ensures that we will continue providing our listeners with the content they love, seamlessly blending the best local and national radio offers."
Why You Should Consider Taxi Advertising in 2024
6/03/2024
In the vibrant and lively streets of Leeds, as well as every other major city, where the loud and bright digital billboards and neon lights bombard our eyes from above, taxi advertising stands out as a quite unique example of marketing brilliance. It's not just another glowing, in-your-face advertisement; it's a functional, moving, and dynamic representation of your brand's presence.
Elevate Your Bus Advertising Impact in 2024
16/02/2024
Let’s face it – buses are hard to miss. Plus, the nature of bus travel means they cover lots of distance during the day, so there’s even more opportunity for your advertising to be spotted.
The UK Media Landscape in 2024: What do we predict?
8/01/2024
Join us on this fascinating journey through the revolutionary changing world of media in 2024.
The UK's Surge in Programmatic DOOH Advertising
10/11/2023
This article will explore the latest trends and explain why UK brands should closely monitor this space.
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